The effect of value innovation on the efficiency frontier is that a product can be offered at a greater value at a lower cost than was thought possible.

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Value innovation involves creating a new market space by offering a product or service that breaks the trade-off between value and cost. This means that a company can offer a product or service that is perceived as having higher value while also lowering its cost. As a result, the company can create a new efficiency frontier by increasing its customer base and profits while reducing its costs. Therefore, the statement is true.

The Effect of Value Innovation on the Efficiency Frontier Is