When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing a __________ strategy.
A) stuck-in-the-middle
B) standardization
C) segmentation
D) focus
E) low-cost

Question

Quizplus · Accepted Answer

This is known as a segmentation strategy, where a company acknowledges the diversity in market needs and preferences and tailors its products or services to meet the specific requirements of different market segments.

When a Company Recognizes That the Needs of One Market