A differentiation strategy is based on creating a product that customers perceive as being:
A) the same as other available products.
B) superior to other available products.
C) the least costly product in the industry.
D) the most expensive product in the industry.
E) cheaper, but inferior to the available products.

Question

Quizplus · Accepted Answer

A differentiation strategy aims to make a product stand out from the competition by offering unique features or benefits that customers perceive as superior to other available products. This can justify a higher price point and build customer loyalty. The other options do not align with the goal of a differentiation strategy.

A Differentiation Strategy Is Based on Creating a Product That