The campaign's overall financial effectiveness is evaluated with ________.
A)Click through rates
B)Cost of customer acquisition
C)Keyword conversion
D)Return on advertising spend

Question

Quizplus · Accepted Answer

Return on advertising spend (ROAS) is a metric that measures the revenue generated from advertising investments. It represents the effectiveness of a campaign by indicating how much revenue is generated for each dollar spent on advertising. Therefore, it is the best choice for evaluating the campaign's overall financial effectiveness.

The Campaign's Overall Financial Effectiveness Is Evaluated with ________