Because modern search engines use proprietary technology in the race to stay ahead of competitors,it is not possible to tell exactly how they decide what websites will appear in a SERP.

Question

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Modern search engines use complex algorithms and AI technology to determine the rankings of websites in a SERP. These algorithms are proprietary and not disclosed to the public, making it difficult to determine exactly how they work. This allows search engines to maintain a competitive advantage and prevent others from copying their algorithm.

Because Modern Search Engines Use Proprietary Technology in the Race