To calculate ________ for a PPC campaign,you divide the total budget of the campaign by the number of customers who purchased something from your site.
A)Click through rates
B)Cost of customer acquisition
C)Keyword conversion
D)Return on advertising spend

Question

Quizplus · Accepted Answer

The calculation described in the question is for the cost of customer acquisition, which is the amount of money needed for each customer that makes a purchase on your site through the PPC campaign. Dividing the total budget by the number of customers that purchased something gives you the cost of acquiring each customer. Therefore, the correct answer is B. Click through rates (A) measure the number of clicks on your ad compared to the number of times it was shown, while keyword conversion (C) refers to the number of times a keyword led to a conversion. Return on Advertising Spend (D) is a metric that shows how much revenue was generated compared to the money spent on advertising.

To Calculate ________ for a PPC Campaign,you Divide the Total