A plan that will enable an organization to make the best use of its resources to meet its objectives is called a
A) production plan.
B) marketing program.
C) marketing strategy.
D) promotional plan.
E) marketing orientation.

Question

Quizplus · Accepted Answer

A marketing strategy is a comprehensive plan that outlines an organization's overall approach to marketing and includes a detailed analysis of its target market, marketing mix elements, and tactical considerations. This plan will help an organization allocate its resources most effectively to achieve its objectives. Production plan, promotional plan, and marketing program are more specific to a particular aspect of marketing and may not encompass the overall strategy. Marketing orientation refers to an organizational culture that puts the needs and wants of the customer at the center of decision making.

A Plan That Will Enable an Organization to Make the Best