A single marketing mix consists of one type of product with little or no variation, one price, one promotional program aimed at everyone, and ____ distribution system(s) to reach all customers in the total market.
A) five
B) four
C) three
D) two
E) one

Question

Quizplus · Accepted Answer

A single marketing mix strategy involves using one distribution system to reach all customers in the total market, ensuring consistency and simplicity in the approach.

A Single Marketing Mix Consists of One Type of Product