Dell Computer Corporation sells personal computers to colleges and universities, hospitals, civic clubs, charitable organizations, and foundations. This market is called a(n) ____ market.
A) consumer
B) producer
C) governmental
D) institutional
E) reseller

Question

Quizplus · Accepted Answer

Institutional market refers to organizations that purchase goods and services for their own use, rather than for resale or consumption. Dell's customers in this case are institutions such as colleges, hospitals, and charitable organizations, making it an institutional market.

Dell Computer Corporation Sells Personal Computers to Colleges and Universities