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Suppose a Marketer Was Trying to Predict the Sales (Y)of

Question 46

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Suppose a marketer was trying to predict the sales (Y)of a product for a given level of advertising (X₁)and sales performance (X₂).The resulting output was as follows:
Y = 2,300 + 34(X₁)+ 15.5(X₂)with a R² = .12
Given the above results,what would you suggest to the marketer?

Correct Answer:

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The resulting regression equation depict...

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