The type of conjoint approach used impacts how the exercise is presented and what
statistical procedures are most appropriate for analyzing the results.

Question

Quizplus · Accepted Answer

Different conjoint approaches, such as full-profile conjoint, adaptive conjoint, or choice-based conjoint, have their unique ways of presenting product attributes and levels and collecting data from participants, which affects the type of analysis that can be performed. Therefore, the choice of conjoint approach has implications for the statistical procedures used in the data analysis phase.

The Type of Conjoint Approach Used Impacts How the Exercise