If key attributes or popular options within key attributes are excluded from the study,demand estimates could be severely impacted in conjoint analysis.

Question

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Excluding key attributes or popular options within key attributes from the study can lead to inaccurate demand estimates in conjoint analysis. This is because these attributes or options may play an important role in driving consumer preferences and choice behavior. Ignoring them could result in missing out on crucial insights and could lead to incorrect marketing strategies or product designs.

If Key Attributes or Popular Options Within Key Attributes Are