Which of the following is often the most important data produced by a test market?
A)purchase data
B)awareness data
C)competitive response
D)source of sales
E)none of these

Question

Quizplus · Accepted Answer

Purchase data is often the most important data produced by a test market as it gives insight into whether or not the product is being purchased and at what rate. This data can be used to make decisions about a product's potential success in a larger market. Awareness data, competitive response, and source of sales are also important, but purchase data is typically the most crucial.

Which of the Following Is Often the Most Important Data