When measures of recall and brand attitudes are only taken after an advertising campaign is implemented,this is an example of a:
A)one-shot case study design.
B)one group pretest and posttest design.
C)static group comparison design.
D)Solomon four-group design.
E)none of these

Question

Quizplus · Accepted Answer

A one-shot case study design involves collecting data after an intervention, without a pretest or a control group, which matches the scenario of measuring recall and brand attitudes only after an advertising campaign.

When Measures of Recall and Brand Attitudes Are Only Taken