Which of the following is not a benefit of test marketing?
A)estimate of market potential
B)exposure of the new product to the competition
C)identification of weak areas of the marketing mix
D)provide management with strategic information about product performance
E)All of these are benefits of test marketing.

Question

Quizplus · Accepted Answer

Exposure of the new product to the competition is not a benefit of test marketing, as it would give the competition an advantage in terms of knowing about the new product before its official launch. The other options A, C, and D are benefits of test marketing as they help estimate market potential, identify weak areas in marketing, and provide strategic information about product performance. Option E is not the correct answer as it includes option B.

Which of the Following Is Not a Benefit of Test