Consumers' physiological reactions to stimuli can be measured if the researcher has the proper equipment.

Question

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Consumers' physiological reactions such as heart rate, blood pressure, and skin conductance can be measured using equipment like sensors, electrodes, and cameras. This technology allows researchers to better understand consumer behavior and preferences by examining subconscious responses to different stimuli.

Consumers' Physiological Reactions to Stimuli Can Be Measured If the Researcher