Which of the following types of research would be least likely to use physiological measurement devices?
A)response to advertising
B)attitude toward products
C)opinion of specific celebrity endorsers
D)customer satisfaction research

Question

Quizplus · Accepted Answer

Customer satisfaction research is less likely to use physiological measurement devices because it often relies on surveys or interviews to gauge customer opinions and experiences, rather than physiological responses.

Which of the Following Types of Research Would Be Least