When retailers monitor consumer shopping behavior by using scanner technology,this is an example of _______.
A)survey research
B)observation research
C)experimental research
D)cause-effect research
E)none of these

Question

Quizplus · Accepted Answer

Scanner technology is a tool for observation research, where researchers observe and record consumers' purchasing behavior in a natural setting without any intervention or manipulation. Survey research involves seeking information from people through interviews, questionnaires, and surveys, while experimental research is a study that involves manipulating variables to observe their effects. Cause-effect research tries to ascertain the correlation between variables and their consequences.

When Retailers Monitor Consumer Shopping Behavior by Using Scanner Technology,this