________________ is a goal statement,defining specific information needed to solve the marketing research problem.
A)Exploratory research
B)Marketing research objective
C)Management objective
D)Managerial decision problem
E)none of these

Question

Quizplus · Accepted Answer

A marketing research objective is a statement that defines the specific information needed to solve the marketing research problem. It outlines what the researcher aims to achieve with the research and helps to guide the research process. Exploratory research is a preliminary investigation designed to examine a new phenomenon or issue, and a management objective is a goal statement that outlines what management hopes to achieve with a particular project or initiative. A managerial decision problem refers to a specific problem or opportunity that management must address, and it may be one aspect of a larger marketing research problem.

________________ Is a Goal Statement,defining Specific Information Needed to Solve