________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension exists when beliefs or behaviours conflict with one another.
A) Expectancy theory
B) Value theory
C) The theory of cognitive dissonance
D) Choice theory

Question

Quizplus · Accepted Answer

The theory of cognitive dissonance states that individuals strive for consistency in their beliefs and behaviors, and a state of tension arises when there is a conflict between them. This theory was proposed by Leon Festinger in 1957. Option A, B, and D are not related to this theory.

________ Is Based on the Premise That People Have a Need