Products and services can be made and sold across international borders. A product marketed by focusing on the variations across cultures is marketed according to a(n) ________ perspective.
A) etonic
B) etic
C) emic
D) generic

Question

Quizplus · Accepted Answer

An emic perspective focuses on the variations and unique aspects of different cultures, tailoring marketing strategies to fit cultural differences.

Products and Services Can Be Made and Sold Across International