In its advertising, an automobile company emphasizes such qualities as high miles per gallon of gasoline, an excellent rating in safety, and high resale value of its product. The company is trying to appeal to which of the following consumer needs?
A) sentiment needs
B) biogenic needs
C) hedonic needs
D) utilitarian needs

Question

Quizplus · Accepted Answer

The automobile company is emphasizing practical and functional benefits, such as good gas mileage, safety, and resale value, which fall under utilitarian needs. Utilitarian needs refer to the practical benefits or functionality of a product, and consumers often seek products that can help them accomplish specific tasks or solve problems.

In Its Advertising, an Automobile Company Emphasizes Such Qualities as High