From a semiotic perspective,every marketing message has three basic components.Which of those components is the sensory image that represents the intended meaning?
A) The sign
B) The object
C) The interpretant
D) The structure

Question

Quizplus · Accepted Answer

The sensory image that represents the intended meaning is the sign, which is one of the basic components of every marketing message from a semiotic perspective. The other two components are the object (what the sign refers to) and the interpretant (the meaning that is conveyed by the sign). The structure refers to the way these three components are arranged and related to each other in the message.

From a Semiotic Perspective,every Marketing Message Has Three Basic Components