Coca-Cola utilises the ________ with their diverse range of soft drinks all contained in similar-shaped bottles and linked product lines sharing common colour schemes.
A) principle of similarity
B) figure-ground principle
C) subliminal principle
D) closure principle

Question

Quizplus · Accepted Answer

The principle of similarity is used in Coca-Cola's marketing strategy as all their soft drink bottles have a similar shape and design, and their product lines share common colour schemes. This helps consumers to easily recognise and associate different products with the Coca-Cola brand.

Coca-Cola Utilises the ________ with Their Diverse Range of Soft