A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits.How would a marketer use hyperreality to find a new use for baking soda?
A)By associating the soda with its ability to absorb odours
B)By associating the soda with a fictional character called Simon Soda
C)By emphasising the low cost of the soda
D)By informing customers of the historic importance of baking soda in germ protection

Question

Quizplus · Accepted Answer

In hyperreality, marketers may create a new reality or fantasy to promote their product. By inventing a fictional character called Simon Soda, a marketer could create a new association between the baking soda product and the benefits it provides. For example, Simon Soda could be portrayed as a superhero who fights bad odours and cleans stains, thereby demonstrating the usefulness of baking soda in household cleaning. Such a marketing campaign could create a new meaning and interpretation of baking soda that is different from its conventional association with baking.

A Common Practice Among Advertisers Is to Create New Relationships