A behavioural researcher studying how consumers use multisensory, fantasy and emotional factors in selecting products is hedonic consumption.

Name: A behavioural researcher studying how consumers use multisensory, fantasy and emotional factors in selecting products is hedonic consumption.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Hedonic consumption refers to the consumption of products based on multisensory, fantasy and emotional factors, and the study of this behavior falls under the domain of behavioural research.

A Behavioural Researcher Studying How Consumers Use Multisensory, Fantasy and Emotional