Which of the following excerpts from a sales message is an example of the social proof technique?
A) Act now! our special limited time offer expires soon!
B) Did you know that our product has almost twice the computing power of the other handheld devices available today?
C) Be the envy of your friends and coworkers by purchasing this first-generation product today.
D) This device gives you the functionality of a laptop and the portability of a PDA.
E) Several fortune 500 companies have purchased over 200,000 of these devices for their top executives.

Question

Quizplus · Accepted Answer

E) Desire can be created through authority, social proof, or perceived scarcity. Social proof is when people follow the lead of others they respect. Telling the audience that this device is used by the top executives at various companies, they are using the social proof technique.

Which of the Following Excerpts from a Sales Message Is