By examining the ____ of Southwest Airlines, one can identify the strategic themes around which it has developed its business strategy. These themes include limited passenger service, high aircraft utilization, and highly productive ground and gate crews.
A) activity map
B) profit sharing
C) value diagram
D) five forces model

Question

Quizplus · Accepted Answer

An activity map is a tool used to understand a firm's value chain and identify strategic themes around which to develop a business strategy. Southwest Airlines' limited passenger service, high aircraft utilization, and highly productive ground and gate crews are all activities that are highlighted on an activity map. Profit sharing and the five forces model are not directly related to identifying strategic themes in this context, and a value diagram is not a commonly used tool in strategy analysis.

By Examining the ____ of Southwest Airlines, One Can Identify