Amazon has built capabilities around Internet technology and e-commerce to facilitate information exchanges with its customers in a cost effective manner. This represents which of the three service dimension?
A) Reach
B) Richness
C) Affiliation
D) None of the these options are correct.

Question

Quizplus · Accepted Answer

Richness refers to the ability of a service provider to handle complex information and customer interactions. Amazon's capabilities in internet technology and e-commerce enable it to facilitate information exchanges with customers in a cost-effective manner, which indicates a high level of richness in its services.

Amazon Has Built Capabilities Around Internet Technology and E-Commerce to Facilitate