Starbuck's determined that all of the following customer needs were important EXCEPT:
A) low price.
B) the experience associated with drinking coffee, not just the coffee.
C) the actual product of service (e.g., a cup of coffee), not the experience.
D) allowing customer to design their own drinks.

Question

Quizplus · Accepted Answer

Starbuck's did not prioritize low price as an important customer need, instead emphasizing the experience and product quality.

Starbuck's Determined That All of the Following Customer Needs Were