For sales letters, you must provide evidence to show why or how the product is great.
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Q25: To show that you are thinking of
Q26: To be successful when writing a persuasive
Q27: All business communication involves persuasion.
Q28: Apologies can increase the company's credibility, move
Q29: Readers will take notice if you use
Q31: In persuasive requests, the opening of a
Q32: When writing a sales letter, you should
Q33: By stressing the "you attitude," writers show
Q34: Because routine requests are fairly easily granted,
Q35: To overcome a reader's resistance, you must
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