To be successful when writing a persuasive message, you must overcome resistance.
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Q21: In a sales letter, you may offer
Q22: You should present as much convincing evidence
Q23: Sales letters are effective when specific evidence
Q24: If you demonstrate understanding and request a
Q25: To show that you are thinking of
Q27: All business communication involves persuasion.
Q28: Apologies can increase the company's credibility, move
Q29: Readers will take notice if you use
Q30: For sales letters, you must provide evidence
Q31: In persuasive requests, the opening of a
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