Which of the following refers to the central concept that makes a brand different and distinctive from all other brands in its product category?
A)brand position
B)brand target
C)brand personality
D)brand value
E)brand essence

Question

Quizplus · Accepted Answer

Brand essence refers to the central concept that makes a brand different and distinctive from all other brands in its product category. Brand position refers to how a brand is perceived in the minds of the target audience, brand personality relates to the human characteristics associated with a brand, brand value refers to the benefit that consumers receive from a brand compared to its cost, and brand target refers to the specific group of consumers that a brand is aiming to reach.

Which of the Following Refers to the Central Concept That