Which of the following is used to determine the effectiveness of a campaign?
A)a platform
B)contact point management
C)a SWOT analysis
D)a measurable objective
E)backgrounding

Question

Quizplus · Accepted Answer

Measurable objectives are specific, quantifiable goals that can be used to determine the success of a campaign. By setting a clear objective at the beginning of the campaign, the effectiveness of the campaign can be measured against that objective. A platform, contact point management, SWOT analysis, and backgrounding are all important components of a campaign, but they do not directly determine the effectiveness of the campaign.

Which of the Following Is Used to Determine the Effectiveness