Increasing immediate sales,attracting attention at decision points,creating interest,stimulating urgency,and encouraging trial and impulse purchasing are objectives for which IMC area?
A)direct marketing
B)guerilla marketing
C)advertising
D)point of purchase
E)public relations

Question

Quizplus · Accepted Answer

Point of purchase (POP) marketing focuses on influencing customer behavior at the point where they are making a purchase decision. The objectives mentioned in the question, such as increasing immediate sales and encouraging impulse purchasing, are all relevant to POP marketing. Direct marketing and advertising can also have these objectives, but they are not specific to the point of purchase. Guerilla marketing and public relations typically have broader objectives such as brand awareness and reputation building, rather than immediate sales.

Increasing Immediate Sales,attracting Attention at Decision Points,creating Interest,stimulating Urgency,and Encouraging