To attract a target audience of 25- to 35-year-olds,Godiva began running advertisements that resembled fashion advertisements.Godiva also began purchasing ad space in Vogue and Vanity Fair.In doing so,Godiva altered the ________ element of its marketing-mix strategy.
A) place
B) price
C) product
D) promotion

Question

Quizplus · Accepted Answer

Godiva altered the promotion element of its marketing-mix strategy by running advertisements resembling fashion ads and purchasing ad space in Vogue and Vanity Fair to attract a target audience of 25- to 35-year-olds.

To Attract a Target Audience of 25- to 35-Year-Olds,Godiva Began