Which of the following is a true statement about the marketing research process?
A) A research plan should be determined before the problem is defined.
B) Data must be collected before the research plan can be designed.
C) The last step is analyzing and interpreting the data.
D) The first step is specifying the research problem.

Question

Quizplus · Accepted Answer

The marketing research process starts with specifying the research problem, which involves identifying the issue that needs to be explored through research. Once the problem is defined, a research plan can be designed, including data collection methods and analysis techniques. Analyzing and interpreting the data is typically one of the later steps in the process.

Which of the Following Is a True Statement About the Marketing