Cadillac's portfolio consists of sedans,a crossover,a sport utility vehicle,and a high-performance version of the sedan.The sedans are sold through the Cadillac dealer network,but the high-performance version is sold in limited volumes and is not available at all dealerships.This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix.
A) price
B) place
C) people
D) promotion

Question

Quizplus · Accepted Answer

The availability of the high-performance version of the sedan is determined by the place element of the marketing mix, as it is only sold in limited volumes and not available at all dealerships.

Cadillac's Portfolio Consists of Sedans,a Crossover,a Sport Utility Vehicle,and a High-Performance