Question 1

P-cards can be used for a variety of purposes, including storing a user's financial facts, health insurance data, credit card numbers, and network identification codes and passwords.

Accepted Answer

The answer of P-cards can be used for a variety...

Question 2

What type of business serves as a link an intermediary between your website and online merchants who have the actual products and retail expertise?

Accepted Answer

A storefront broker acts as an intermediary between a website and online merchants, facilitating transactions and providing a platform for products without holding inventory or having retail expertise.

Question 3

Good Pizza has just revamped its online payment module to allow customers to give personal information and pizza toppings preferences.This data will be used to facilitate future pizza orders.What did Good Pizza use to achieve this?

Accepted Answer

Good Pizza used a secure sockets layer (SSL) to revamp its online payment module and allow customers to give personal information and pizza toppings preferences. SSL is a security protocol that encrypts data in transit between a web server and a web browser, ensuring the confidentiality and integrity of online transactions. This technology is commonly used for online payments and e-commerce websites. Digital certificates and firewalls are also security measures, but they do not directly facilitate the collection and processing of personal information and preferences. Electronic cash is a form of digital currency that is not relevant to this scenario.

Question 4

The smart card is a credit card-sized device with an embedded microchip.

Accepted Answer

Smart cards are indeed credit card-sized devices with an embedded microchip that can store and process data securely.

Question 5

More and more services, such as electronic banking, are being offered for users of smartphones.What type of service is this?

Accepted Answer

Mobility commerce refers to commercial transactions conducted through mobile devices like smartphones, which includes services like electronic banking.

Question 6

The length of the sales process for a typical B2B sale is much faster than for the typical C2C sale.

Accepted Answer

The length of the sales process for a typical B2B sale is generally longer than for the typical C2C sale. In a B2B sale, there are often more decision-makers involved and larger sums of money at stake, which can result in a longer sales cycle. C2C sales, on the other hand, usually involve lower prices and a simpler decision-making process, resulting in a shorter sales cycle.

Question 7

Harry is a talented writer with concerns that his works may be under threat in this digital world.What is Harry trying to protect?

Accepted Answer

Harry is concerned about his works being under threat in the digital world, which means he wants to protect his intellectual property rights. This includes the protection of his literary works such as books, articles, and other written materials. The protection of digital rights, identity rights, and privacy may also be important for writers but they are not mentioned as specific concerns in this scenario.

Question 8

What approach is used to capture user-provided data such as information from warranties and user registration?

Accepted Answer

The explicit personalization technique involves collecting data directly from users, such as through warranties and user registration, where users voluntarily provide their information.

Question 9

What is the term for HTML coding that is not visible on the displayed Web page and contains keywords representing your website's content?

Accepted Answer

Meta tags are HTML coding that are not visible on the displayed Web page and contain keywords representing your website's content. They are used to provide information to search engines about the content of the page.

Question 10

What is phishing?

Accepted Answer

Phishing is a fraudulent practice of sending fake messages, usually via email or social media, pretending to be from a legitimate and reputable institution, such as a bank or government agency. The purpose of the message is to lure the recipient into providing sensitive personal information, such as usernames, passwords, or credit card details. This information is then used by the attackers for identity theft or other malicious purposes.

Question 11

While shopping online, Les clicked on a link offering heavily discounted electronic products.He soon realized that it was not a legitimate site.What type of fraud is this?

Accepted Answer

This scenario describes a phishing scam, where Les was directed to a fake website designed to steal his personal information or money.

Question 12

What is the function of the Wireless Application Protocol?

Accepted Answer

The Wireless Application Protocol (WAP) is a technical standard used by wireless devices such as mobile phones to access the Internet. It provides a way for developers to create web content that can be viewed on handheld devices with limited display and input capabilities, such as screens with low resolution or limited color depth, and small keyboards or keypads. The WAP browser is designed to work on a wide range of devices with different operating systems, and it enables users to access web content, email, and other services over a wireless network.

Question 13

Sam has just built a website and he would like users searching for electronic deals to hit on his website.He added keywords so that search engines would find his website most of the time.What did Sami use to achieve this?

Accepted Answer

Sam used meta tags to add relevant keywords to his website, making it more likely for search engines to find and display his website in search results for electronic deals. Code generator and XML code may be used for website development, but are not specifically related to adding keywords for search engine optimization. Clickstream data refers to the record of a user's clicks and online activities, and would not be directly relevant to optimizing a website for search engines.

Question 14

Liz is trying to improve the navigational and experience of her website by allowing her clients to have their own set of preferences in the display of the products for sale.What is the name for this process?

Accepted Answer

Personalization refers to the process of allowing customers to have their own set of preferences in the display of products or services on a website. This could include things like preferred language, product categories or sizes, and preferred payment methods. Personalization helps to enhance the overall user experience and improve customer satisfaction.

Question 15

Keshia would like to launch a new online business to allow sole proprietorship entrepreneurs to form a social network so they can offer their products to each other and to their governments.What style of e-commerce would that be?

Accepted Answer

The business model involves businesses (sole proprietorship entrepreneurs) interacting with other businesses and governments, which aligns with B2B (Business to Business) and B2G (Business to Government) e-commerce styles.

Question 16

With the increase in identity theft, many organizations are finding new ways to regain the trust of their customers.What is an effective way to achieve this?

Accepted Answer

Demonstrating compliance to laws and regulations of the country is the best way to regain the trust of customers when it comes to identity theft because it shows that the organization takes the protection of personal information seriously and is following the necessary guidelines to prevent such incidents. This is a proactive measure that can help prevent identity theft from occurring in the first place, and it also reassures customers that their personal information is being handled responsibly. Offering discounts or money-back guarantees may help to retain customers or compensate them for any damages, but it does not address the root problem of identity theft or provide the same level of assurance that compliance to laws and regulations does. Charging hackers may be a deterrent, but it is not always possible to catch and punish them, and it does not necessarily restore customer trust.

Question 17

To pay for her purchases, Suanita inserted her microchip card at the grocery store, entered a code, and received a receipt.What is she using to pay for her purchases?

Accepted Answer

Suanita is using a smart card, also known as a microchip card or EMV card, to pay for her purchases. This type of card contains an embedded microchip that enhances security and functionality compared to traditional magnetic stripe cards.

Question 18

A certificate authority is an attachment to an e-mail message or data embedded in a website that verifies the identity of a sender or a website.

Accepted Answer

A certificate authority (CA) is not an attachment or data embedded in a website. It is a trusted third-party organization that issues digital certificates used to verify the identity of individuals, organizations, and websites online. The digital certificate includes information about the certificate holder, such as their name, public key, and the digital signature of the CA to validate its authenticity.

Question 19

The B2B market is considerably smaller than the B2C market, although it is growing more rapidly.

Accepted Answer

The B2B market is actually much larger than the B2C market, with an estimated value of $6.7 trillion compared to the B2C market's estimated value of $3.2 trillion. While both markets are growing, the B2B market is not growing more rapidly than the B2C market.

Question 20

The market for mobile commerce in North America is maturing much later than in Western Europe and Japan.

Accepted Answer

This statement is true. While mobile commerce (m-commerce) has been popular in Western Europe and Japan for several years, it has taken longer to gain traction in North America. However, the North American market for m-commerce is expected to grow rapidly in the coming years.

Quiz 8: Electronic and Mobile Commerce