A service offering that differentiates a firm from its competition and provides enhanced value is referred to as a(n)________.
A)core service
B)augmented service
C)environmental factor
D)operational factor
E)disintermediator

Question

Quizplus · Accepted Answer

An augmented service is a service offering that goes beyond the core service to provide additional value and differentiate a firm from its competition. Examples include extended warranties, delivery and installation services, and 24/7 customer support.

A Service Offering That Differentiates a Firm from Its Competition