Which of the following is a product attribute that may be difficult to evaluate even after it has been experienced?
A)search quality
B)service quality
C)experience quality
D)credence quality
E)benefit quality

Question

Quizplus · Accepted Answer

Credence quality refers to product attributes that cannot be evaluated even after they have been experienced. They are difficult to assess because they require specialized knowledge or expertise, and the customer may not have access to the information needed to evaluate them. Examples include the safety of a prescription drug or the quality of a financial investment.

Which of the Following Is a Product Attribute That May