A marketer would be most likely to use which of the following to make sure that her company always comes up at or near the top of lists of typical search phrases related to her business?
A)an online reputation management service
B)a "scrub" service
C)search engine optimization (SEO)
D)total quality management (TQM)
E)SERVQUAL

Question

Quizplus · Accepted Answer

Search engine optimization (SEO) is the process of optimizing a website to increase visibility and ranking on search engine results pages for relevant keywords and phrases. This is a common strategy used by marketers to ensure their company appears at or near the top of search results for relevant queries. Options A, B, D, and E are not relevant to search engine rankings.

A Marketer Would Be Most Likely to Use Which of the Following