Innovation, unique product features, and Quality are all examples of ________.
A)brand personalities
B)brand positions
C)perceptual maps
D)Product leadership strategy
E)customer touchpoints

Question

Quizplus · Accepted Answer

Innovation, unique product features, and quality are all key elements of a product leadership strategy, which emphasizes developing innovative and high-quality products to establish the brand as a leader in its industry. Brand personality refers to the set of characteristics that a brand is associated with, while brand positioning refers to how the brand is perceived in relation to its competitors. Perceptual maps are visual representations of how consumers perceive different brands in a particular market. Customer touchpoints refer to the various points of interaction between a brand and its customers.

Innovation, Unique Product Features, and Quality Are All Examples of ________