Using ________, a company modifies a basic good or service to meet the needs of a specific individual customer.
A) undifferentiated targeting
B) positioning
C) custom marketing
D) Custom marketing strategy
E) differentiated targeting
Correct Answer:
Verified
Q39: The Chinese Canadian segment of the population
Q40: Companies can customize offerings by _ so
Q41: When the size and purchasing power of
Q43: _ means developing a marketing strategy aimed
Q46: Once a(n)_ is set,the next step in
Q54: A(n)_ is a distinct image that captures
Q58: A product's position is based on important
Q103: Using a _ targeting strategy, a company
Q116: Mass marketers such as Walmart often ignore
Q117: When a firm offers one or more
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