The segmentation technique that combines geography with demographics is called_____________________.
A)geodemography
B)cultural diversity
C)ethnic segmentation
D)psychography
E)social networking

Question

Quizplus · Accepted Answer

Geodemography is a segmentation technique that combines geographic and demographic data to segment and target specific groups of customers based on their location and other demographic characteristics such as age, income, education, and household size. This technique helps marketers to understand the lifestyle and behavior of different customer segments living in the same geographic area.

The Segmentation Technique That Combines Geography with Demographics Is Called_____________________