Which of the following is a segmentation technique that combines geography with demographics?
A)geocoding
B)geodemography
C)geodiversity
D)regional generation
E)psychographics

Question

Quizplus · Accepted Answer

Geodemography is a segmentation technique that combines demographic data with geographic data to identify and target specific consumer groups based on location, income, age, and other relevant factors. This approach is particularly useful for businesses that need to tailor their marketing efforts to specific regions or communities. Geocoding refers to the process of assigning geographic coordinates to a particular address or location, whereas geodiversity and regional generation are not commonly used segmentation techniques. Psychographics, on the other hand, focuses on consumers' attitudes, values, and beliefs rather than their demographic or geographic characteristics.

Which of the Following Is a Segmentation Technique That Combines