Time shifting and channel surfing are ways consumers can practice ________ to avoid messages.
A) psychological noise
B) perceptual defense
C) selective exposure
D) self defense
E) roadblocking

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of individuals to choose to expose themselves to information that reinforces their existing attitudes and beliefs while avoiding information that contradicts their preexisting beliefs. Time shifting and channel surfing are examples of selective exposure because they allow consumers to avoid messages they don't want to hear by choosing when and where they receive information. Psychological noise and perceptual defense are not relevant to this concept, and self-defense and roadblocking are not widely recognized terms in the field of communication.

Time Shifting and Channel Surfing Are Ways Consumers Can Practice