Advertisers develop ________ as a way to describe their target customers,including the specific media they read or watch.Media organizations develop ________ as a way to describe the consumers that use their media.
A) customer profiles; consumer profiles
B) consumer profiles; audience profiles
C) psychological profiles; perceptual profiles
D) audience profiles; customer profiles
E) audience profiles; consumer profiles

Question

Quizplus · Accepted Answer

Advertisers create consumer profiles to understand their target customers, while media organizations create audience profiles to describe the consumers who engage with their media.

Advertisers Develop ________ as a Way to Describe Their Target