Receivers decode the messages they receive on the basis of ________.
A) the framing of the advertisement
B) their personal experiences and personal characteristics
C) their involvement with the product
D) the sleeper effect
E) the primacy effect

Question

Quizplus · Accepted Answer

Receivers interpret messages in light of their own personal experiences, beliefs, and attitudes. This is known as selective perception, and it means that not all receivers will interpret a message in the same way. Factors like culture, age, ethnicity, and social class can all influence the way that a receiver decodes a message.

Receivers Decode the Messages They Receive on the Basis of ________