Consumers who have a high need for cognition are likely to ________.
A) form positive attitudes in response to ads that feature an attractive model or a celebrity
B) form a positive attitude in response to ads or direct mail that are rich in product-related information
C) form negative attitudes towards ads that are rich in product information
D) feel neutral towards ads that feature attractive models or product information
E) feel neutral toward ads that are rich in product-related information

Question

Quizplus · Accepted Answer

Consumers with a high need for cognition have a greater desire to process information, think deeply about it, and engage in cognitive activities. Therefore, they are more likely to form a positive attitude towards ads that are rich in product-related information as it satisfies their need for thinking and analysis. Choosing options A, C, D, and E are unlikely behaviors of high need for cognition individuals because they are based on the assumption that they are not interested in processing information.

Consumers Who Have a High Need for Cognition Are Likely